The Howard Hoodie: Built With Weight. Defined by Detail.

The Howard reconsiders the everyday hoodie through weight, structure, and intentional construction.

Built from substantial 445 GSM French terry, the silhouette is anchored by a tonal embroidered BA mark at the chest and clean welt pockets at the front. Turn it around and the restraint gives way to one of the Howard's defining features: an architectural back yoke constructed through intersecting seam lines.

From a distance, it's understated. Up close, the construction reveals the story.

Signature Design Details

• Tonal embroidered BA logo at center chest
• Architectural geometric back yoke
• Structured hood construction
• Welt front pockets
• Functional side vents
• Rib-knit cuffs
• Straight hem
• Regular fit
• Available in sizes XS–2X

Materials & Construction

The Howard is crafted from 445 GSM 100% cotton French terry, giving the hoodie substantial weight, structure, and a more considered drape.

The 367 GSM rib knit, constructed from 94% cotton and 6% spandex, adds flexibility at the cuffs while maintaining their shape.

Throughout the garment, seam placement is treated as part of the design—most visibly across the back, where intersecting lines create an architectural yoke without relying on additional graphics or color.

Styling Versatility

The Howard's tonal palette makes it easy to wear; its construction keeps it from feeling ordinary.

Pair it with relaxed trousers or denim for everyday wear, or use the clean black silhouette alongside more expressive Brian Americus pieces. The substantial French terry also gives it enough presence to stand on its own without additional layering.

Quiet from a distance. Considered in every detail.

Designed With Purpose.

The Howard reflects the Brian Americus belief that construction can become its own form of expression.

Instead of relying on oversized graphics or contrasting color, the Howard creates distinction through weight, proportion, seam placement, and subtle branding. The details don't compete for attention—they reward it.

Dream Boldly. Create Fearlessly. Inspire Authentically.