The conception of Brian Americus started out of my frustration of the conventional offerings of menswear business casual tops. Before starting Brian Americus, men only had two viable options for business casual shirts, the button up and the polo. I wanted to bring a new flavor to the marketplace, so I started a mission to design a V-neck button up shirt. After a few years of trial and error, I finally introduced THE HERMAN. The Herman is the composition of business and sports; takes inspiration from America's National Pastime while maintaining the functionality of a traditional button up. The Herman is the first installment of many iterations of work and play for the adult, who has grown up, does grown up things, but has a youthful soul.