The Lamar: A Familiar Classic, Reconsidered.

The Lamar reimagines the traditional henley through the Brian Americus design language.

A signature V-neck silhouette replaces the conventional rounded neckline, flowing into a three-button placket that gives the Lamar its distinctive shape. A structured back yoke, subtle chest embroidery, side vents, and slightly cropped proportions bring intention to an otherwise familiar everyday staple.

The result is uniquely familiar—easy to recognize, but unmistakably Brian Americus in the details.

Signature Design Details

• Signature V-neck silhouette
• Three-button front placket
• Embroidered BA logo at left chest
• Structured back yoke
• Functional side vents for movement
• Straight hem
• Slightly cropped length
• Regular fit

Materials & Construction

Crafted from 100% cotton piqué, the Lamar brings subtle texture and structure to an everyday silhouette. The breathable knit construction provides comfort and ease while maintaining the shape and detailing that distinguish the design.

The textured surface of the piqué adds dimension without overwhelming the simplicity of the piece—allowing the construction to remain the focus.

Styling Versatility

The Lamar is designed to work as an everyday foundation without feeling basic.

Wear it on its own with trousers for a cleaner silhouette, pair it with denim for a relaxed approach, or combine it with shorts for warmer days. The slightly cropped proportion is designed to sit naturally at the waist, making it easy to move between casual and more considered styling.

Familiar enough for every day. Different enough to be remembered.

Designed With Purpose.

The Lamar continues an idea central to Brian Americus: familiar garments don't have to remain unchanged.

By reconsidering the neckline, proportions, and details of the traditional henley, the Lamar turns an established menswear staple into something distinctly our own.

Dream Boldly. Create Fearlessly. Inspire Authentically.